Ecommerce directory
Early-Stage Ecommerce Startups in Europe
Ecommerce covers the brands, marketplaces, and software that power buying and selling online. Europe combines a large cross-border consumer base, strong logistics networks, and deep payments expertise, which makes it a strong base for building both consumer brands and the infrastructure behind them.
Browse by country
Jump to ecommerce startups in a specific country.
Why ecommerce now
Online retail keeps taking share from physical stores across the region, and merchants increasingly assemble modular, API-first tools rather than single monoliths. That shift is creating demand for specialised infrastructure, faster fulfilment, and smoother checkout across many markets and languages.
How we choose these companies
A public directory of early-stage European ecommerce startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:
- European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
- Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
- A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
- Independent: a standalone company, not a subsidiary or brand of a larger corporation.
- Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.
We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.
Missing a company, or see something off? Suggest an addition or report an issue.
235 early-stage ecommerce startups in Europe
Founded in the last 5 years. A comprehensive list from public sources, not a hand-picked few.
Arive
Munich, GermanyOn-demand delivery platform matching consumers with premium tech, beauty, and wellness brands.
Rierino
Istanbul, TurkeyA low-code, headless commerce platform enabling enterprise retailers to easily customize and scale their digital operations.
Supligo
Katowice, PolandA dedicated software-as-a-service platform that enables e-commerce brands to deploy and manage subscription-based selling models.
Diverzum
Budapest, HungaryA student discount platform that connects Gen Z shoppers with online retailers and brands.
Boxy
Budapest, HungaryProvides automated third-party logistics and fulfillment services tailored for e-commerce businesses.
Bizon
Tbilisi, GeorgiaA digital marketplace for renting and purchasing heavy construction machinery and equipment.
Artificia
Tirana, AlbaniaOffers AI-driven visual search and automatic product tagging for e-commerce platforms.
Stomio
Berlin, GermanyCreator collaboration and product testing platform helping consumer brands gather real-world community insights.
Waital
Barcelona, SpainAn entertainment-commerce application that identifies products shown in movies and series so users can purchase them.
Dynamic Pricing
Sofia, BulgariaAI-powered repricing software for e-commerce shops to automate pricing strategies and maximize profit margins.
Showing 10 of 235 startups
Create a free account to see all 235 startups.
A free investor account unlocks the full directory, the other 225 companies on this list, search across every sector and country, and follows. No card required.
Did we miss one?
Tell us about a European ecommerce startup that should be on this list. We review every suggestion.
For investors
Source startups like these across Europe.
Floancer gives investors a ranked Radar of startups matched to their focus, from pre-seed to Series X. Set a ecommerce focus and reach out directly.